Meghan Markle, the Duchess of Sussex, has recently launched an online shopping platform that features curated fashion and beauty products. This initiative has sparked a mix of reactions, with some praising her entrepreneurial spirit and others criticizing her use of royal titles in commercial ventures.
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In March 2025, Meghan introduced her ShopMy page, a platform where she shares affiliate links to her favorite fashion and beauty items. The page includes a variety of products, from designer clothing to affordable beauty essentials, allowing consumers to purchase items directly through provided links. Notably, the platform's header reads "Meghan, Duchess of Sussex's Recommended Products," indicating her use of her royal title in this commercial endeavor.
The launch has elicited varied responses. Critics argue that Meghan is "monetizing the monarchy" by leveraging her royal status for personal financial gain. The New York Post reported that royal insiders have dubbed the move "shameless," viewing it as a cash grab that capitalizes on her association with the royal family. Additionally, former Vanity Fair editor Graydon Carter referred to Meghan as the "Undine Spragg of Montecito," likening her to a fictional character known for social climbing and relentless ambition.
Supporters, however, commend Meghan for embracing modern entrepreneurial practices. They highlight that other members of the royal family have engaged in commercial activities without similar scrutiny. For instance, Zara Tindall, daughter of Princess Anne, has endorsed products and collaborated with brands, suggesting a precedent for royals participating in business ventures.
Use of Royal Titles in Commerce
The use of royal titles in commercial enterprises is a contentious issue. In 2020, following their decision to step back from official royal duties, Meghan and Prince Harry agreed not to use the "Sussex Royal" branding. This agreement led to the cessation of their previous website and social media accounts under that name. Despite this, Meghan's current use of "Duchess of Sussex" in her ShopMy page has reignited debates about the appropriateness of leveraging royal titles for personal business endeavors.