In a shocking turn of events that rocked the media industry, it's reported that Prince Harry's travel sustainability company has cut ties with him as corporate partnerships begin to come under greater scrutiny. Authority has since clarified that as a founder, Harry still is, but no longer directly involved in the day-to-day running or sniff of new corporates deals.
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This dramatic change arrives as Travalyst, created to spark sustainable practices throughout the travel sector, has been courtingbehemoth brands. The recent announcement has raised eyebrows, as it appears the company is looking to distance itself from any royal associations amid increasing scrutiny over Harry’s business dealings. Although Harry has remained a key figurehead, sources close to Travalyst have indicated that the Duke’s involvement has become more symbolic than practical.
The decision to step back from his role is reportedly tied to Harry's evolving business strategy, which has focused on brand-building ventures in the U.S. alongside wife Meghan Markle. Meanwhile, Travalyst is now aligning itself more closely with global corporations, seeking partnerships with industry giants who have been hesitant to associate with royal figures amid ongoing controversies surrounding the Sussexes.
In an official statement, the company clarified that Harry's role as founder would be limited to providing general guidance and direction for the mission of Travalyst. "Prince Harry remains committed to sustainability and the goals of Travalyst, but the company is now an independent entity focused on its mission of transforming the travel industry," the statement read.
For Harry, this corporate retreat may mark another blow to his royal brand, as the Duke increasingly faces questions about his business ventures and his ability to maintain credibility without his royal title. The separation between Harry and Travalyst raises important questions about the future of his public influence and whether he can sustain his business ambitions away from royal duties.